Gemini
The First Range Extended Electric Light Bus Launch Event
By Green Mobility Innovations Ltd
Glory Channel was selected by Green Mobility Innovation Ltd to deliver a full activation campaign including market strategy, guest management, venue selection, audience experience design and public relations for the successful launch of the very First Range Extended Electric Light Bus in Hong Kong. “Way to Go, Green Hong Kong” was the theme for the launch and the objective was to entice the government and the transport industry to endorse this green initiative by supporting further expansion of green public transport usage in Hong Kong. An informative exhibition with live interactive electric drive system was created for guests to enjoy before the launch ceremony, which provided the government officials and audiences the opportunity to understand the benefit of the advance range extended electric drive system to the eco system in emotional terms. The result was an engaged and motivated audience which ended up in supporting the Green initiative in Hong Kong public transport sector. All aspects of the event, from the selection of the venue right through to the interactive experience and overall event execution, were handled by our experienced team. This event not only established Glory Channel as the Absolute Brand Activator, but has added to our reputation of delivering effective launch campaign for a purpose, your purpose.
